CX & Service Design Powered by AI

Every Sprint,

Every Sprint,

Every Sprint,

Every Layer.

Every Layer.

Every Layer.

One Studio.

One Studio.

One Studio.

Most studios design screens. we design system of intent, from the moment a user clicks to the moment a business transforms. UX. CX. BXD. Service design. AI. Not as a separate offerings. As a single, orchestrated practice

Our Practice

At the epicentre of human experience, business transformation, and intelligent technology.

At the epicentre of human experience, business transformation, and intelligent technology.

At the epicentre of human experience, business transformation, and intelligent technology.

From the moment a user clicks to the moment a business transforms — UX, CX, BXD. Service design, AI. Not as separate offerings. As a single, orchestrated practice.

From the moment a user clicks to the moment a business transforms — UX, CX, BXD. Service design, AI. Not as separate offerings. As a single, orchestrated practice.

34%

34%

34%

Average increase in client satisfaction scores after a single sprint engagement.

73%

73%

73%

Reduction in cost-to-serve when process redesign is applied within 90 days.

227+%

227+%

227+%

ROI on market growth sprints for clients entering new market segments.

The customer experience is the next competitive battleground.

The customer experience is the next competitive battleground.

The customer experience is the next competitive battleground.

— Jerry Gregoire, CIO

Read more

Case Studies

Sprint-powered results.

Sprint-powered results.

Public Sector

Heritage & Culture

Public service — at the bridge of heritage and culture sector

Context

A national heritage institution needed to transform visitor journeys and reduce drop-off across digital and physical touchpoints.

EXPECTED Impact

70%

Increase in returns

Public Sector

Procurement

Public service — procurement sector

Context

A government procurement body struggling with supplier friction and compliance costs engaged us to redesign end-to-end service flows.

EXPECTED Impact

R100m

Saved in cost loss

Our Sprint Services

Make every touchpoint count.

Make every touchpoint count.

Make every touchpoint count.

You’ve already decided how you feel about your product before your journey starts. This sprint covers what your clients actually experience.

You’ve already decided how you feel about your product before your journey starts. This sprint covers what your clients actually experience.

Explore our packages

Client Satisfaction Sprint

Map, measure, and redesign the moments that matter most in your client journey. Identify pain points and deliver tangible improvements in weeks.

CX Design

Cost Optimisation Sprint

Systematically reduce operational spend by redesigning inefficient service flows. AI-assisted analysis surfaces savings in high-friction zones.

Service Design

Employee Satisfaction Sprint

Diagnose and resolve friction in your internal experience. Better employee journeys lead to better customer outcomes and reduced attrition.

EX Design

Market Growth Sprint

Accelerate entry into new segments through rapid insight, proposition design, and go-to-market testing. AI surfaces market signals you’d otherwise miss.

Growth Design

Get In Touch

Start your sprint.

Start your sprint.

Tell us what you’re trying to fix. We’ll be in touch within 24 hours to talk about how a sprint can change the game.

Step 01 of 03

What do you need done?

Improve experience quality

Create lean workflows

Enable optimised internal culture

Expand to new markets

Step 01 of 03

What do you need done?

Improve experience quality

Create lean workflows

Enable optimised internal culture

Expand to new markets

PQLabs

CX & Service Design Powered by AI. A single, orchestrated practice.

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